Devtraco Plus Ltd.: The Luxury Real Estate Subsidiary That Is Redefining Accra‘s Skyline With GH¢989,000 Apartments and a 121-Room Hotel

From a 2011 inception under the pioneering Devtraco Group to its current status as a GH¢60 million revenue generator with a 60% stake in Devtraco Estates and a pipeline of luxury projects including The Address, Arlo Cantonments, and The Pelican Hotel, Devtraco Plus is the premium arm of one of Ghana‘s most established real estate families—proving that in Accra‘s high-end property market, location, design, and technology are the ultimate competitive advantages.

Executive Introduction

In Ghana‘s premium real estate market, where location is king and design is the currency of differentiation, few developers have the track record—or the parentage—of Devtraco Plus. A subsidiary of the pioneering Devtraco Group, which has been in operation since 1993, Devtraco Plus has carved out a distinct identity as the luxury arm of one of Ghana‘s most established real estate families .

Founded in 2011, the company has focused on developing signature homes in Accra‘s most desirable neighbourhoods: Labone, Cantonments, Airport, Dzorwulu, and Roman Ridge . Its portfolio includes iconic projects such as The Edge at Labone, Henrietta’s Residences at Cantonments, The Niiyo at Dzorwulu, Nova at Roman Ridge, and The Pelican Hotel at Cantonments . With a reported annual revenue estimated between $10 million and $50 million , the company is a significant player in Ghana‘s luxury real estate sector.

But Devtraco Plus is not merely a developer; it is a lifestyle creator. Its flagship projects—The Address, a mixed-use development in Roman Ridge featuring three towers, a 121-room hotel, and luxury apartments ; and Arlo Cantonments, an 18-floor serviced apartment development with a starting price of GH¢989,000 —are designed to offer a “complete lifestyle destination” .

For investors, property buyers, and industry analysts, Devtraco Plus represents a case study in family business continuity, premium market segmentation, and the integration of technology into real estate development. This profile examines the company‘s 2011 founding, its relationship with the Devtraco Group, its iconic luxury projects (The Address, Arlo Cantonments, The Pelican Hotel), its 60% stake in Devtraco Estates, its leadership, and the critical question: Can a luxury developer reliant on the high-end market segment sustain its growth as Accra‘s property market becomes more competitive?

Company Overview: The 2011 Luxury Subsidiary

The Genesis: A Division of the Devtraco Group

Devtraco Plus was founded in 2011 as a subsidiary of the Devtraco Group, a pioneering Ghanaian real estate company established in 1993 . While the parent company focuses on a broader range of developments, Devtraco Plus was created specifically to focus on “quality signature homes in the heart of Accra” .

The company has been in operation since 2012 after originating from its parent company, Devtraco Limited, a pioneering real estate company in Ghana since 1993 . The company is dedicated to leading the real estate industry in Ghana with a focus on location, design, and property management .

Governance and Leadership

Francis Okine Okoh – Chief Executive Officer

Francis Okine Okoh serves as the Chief Executive Officer of Devtraco Plus . He has been the public face of the company‘s major project launches, including Arlo Cantonments . He has articulated the company‘s vision of creating projects that serve as both a “true investment vehicle” and a “complete lifestyle destination .

John Hontook Entsuah – CEO, Devtraco Group

John Hontook Entsuah is the Chief Executive Officer of the parent Devtraco Group . He has been involved in major project launches, including The Address .

Kenneth Michael Ruine – Sales and Marketing Director, Devtraco Group

Kenneth Michael Ruine has been involved in the company‘s major launches .

Joseph Aidoo – Executive Director, Devtraco Group

Joseph Aidoo has been the public face of the company‘s hotel partnerships and has emphasised the investment potential of the group‘s projects .

Naa Sphri – Human Resource/Admin Manager

Francis Okoh – Financial Controller

Key Operational Metrics (2024-2026)

The Devtraco Group Connection: A 32-Year Real Estate Legacy

Devtraco Plus is part of the Devtraco Group, a pioneering real estate company that has been in operation since 1993 . The parent company has a track record of delivering quality developments across Ghana and is the developer behind the iconic The Address, a mixed-use development in Roman Ridge .

Key Group Highlights :

• Founded: 1993

• Sector: Real Estate

• Key Projects: The Address, The Pelican Hotel

• Partnerships: Aleph Hospitality (hotel management)

The parent company‘s CEO, John Hontook Entsuah, has articulated the group‘s vision: “Beyond being a development, the apartment represents a lifestyle where residents wake up to breathtaking city views, enjoy rooftop fitness centres, access world-class amenities, benefit from top-notch security services, and entertain friends by the swimming pool” .

Devtraco Plus benefits from the group‘s 32-year track record, its relationships with financial institutions, and its expertise in navigating Ghana‘s complex land tenure system.

The Luxury Portfolio: Iconic Projects in Accra‘s Prime Locations

The Address (Roman Ridge) – 2023

The Address is Devtraco Plus‘s flagship project, launched in December 2023 and described as the “zenith of premium luxury living” .

The Address is a landmark mixed-use development, comprising three towers: a 13-floor tower with vacation apartments, a 17-floor tower with residential apartments, and an 18-floor tower with hotel apartments . The hotel tower features 121 rooms and suites with sophisticated interiors, premium finishes, and a restaurant, sky view bar, cigar lounge, fitness centre, pool, and meeting rooms .

Joseph Aidoo, Executive Director of the Devtraco Group, highlighted the project‘s value proposition: “It is a destination, three buildings in one among the retail offerings. Secondly, it provides the most amenities in any development currently ongoing in the county” .

The Hotel Partnership: Aleph Hospitality

The hotel tower at The Address is managed by Aleph Hospitality, the largest independent hospitality management company in the Middle East and Africa . This marks the second hotel that DevtracoPlus has entrusted to Aleph Hospitality, following the successful management of The Pelican Hotel in Cantonments .

Joseph Aidoo explained the rationale for the partnership: “We have complete confidence in Aleph Hospitality, having witnessed the outstanding results delivered at The Pelican Hotel. Their team combines local expertise with agility and responsiveness, qualities essential for safeguarding our investment amid Ghana’s growing tourism sector” .

Arlo Cantonments – 2025

In June 2025, Devtraco Plus unveiled Arlo Cantonments, an 18-floor serviced apartment development in Accra‘s Cantonments neighbourhood .

Sources: The High Street Business

Key Selling Points:

1. Investment-Focused Design:

Francis Okine Okoh, CEO of Devtraco Plus, stated: “By buying off-plan, our early investors secure a unit at the best price and gain a stake in what will be Accra‘s most dynamic and sought-after residential community” .

2. Technology Integration:

The project includes a dedicated mobile app for owners to track investment performance, smart keycard access to ensure security, and flexible turnkey furnishing options .

3. Sustainability:

Development Director Sydney Quaye noted: “We ensured that we paid attention to sustainability requirements such as cross ventilation and natural lighting. So yes, it is very eco-friendly” .

4. Target Audience:

The project is designed for:

• Savvy local and international investors

• Ghanaians in the diaspora seeking a property back home

• Busy professionals seeking a high-quality residence

The Pelican Hotel (Cantonments)

The Pelican Hotel, managed by Aleph Hospitality, was the first hotel project entrusted to the international hospitality group . Its successful management laid the foundation for the partnership on The Address.

Other Iconic Projects

Devtraco Plus‘s portfolio includes other signature developments in prime Accra locations :

Sources: The Accra Daily Mail

The Devtraco Plus Philosophy: Location, Design, and Facility Management

In a 2016 profile, Devtraco Plus articulated its core philosophy, which remains relevant today .

1. Prime Locations

“Devtraco Plus properties are all strategically located in attractive parts of Accra. Location plays a huge role in determining the qualitative and quantitative value of a home so we never compromise on ensuring that our homes are situated in prime areas.”

The company builds in Labone, Cantonments, Airport, and Dzorwulu, locations that are close to schools, restaurants, embassies, hospitals, and commercial centres.

2. Cutting-Edge Design

The company‘s property, Acasia in Cantonments, won the Africa & Arabia Property Awards for Best Architecture multiple residence in Ghana for 2015-2016 . The company engages structural designers to ensure buildings are fortified to withstand all plausible loads, a practice it notes is not always followed by other developers in Ghana.

3. Superior Facility Management

Devtraco Plus uses its property and facilities management team, Talis Property Services, to manage its properties . Talis provides security, cleaning, and maintenance services, and is responsible for emergency response. The company has been recognised by Airtel Ghana for its efforts in providing broadband services .

Market Position and Competition

The Luxury Real Estate Segment

Ghana‘s luxury real estate market is characterised by a few dominant players. Devtraco Plus competes in this segment alongside other premium developers.

Competitive Advantages

1. Prime Locations:

All Devtraco Plus properties are in Accra‘s most desirable neighbourhoods .

2. Award-Winning Design:

The company has won international recognition for its architectural design .

3. Technology Integration:

Arlo Cantonments includes a mobile app for owners, smart keycard access, and flexible furnishing options . This sets it apart from traditional luxury developers.

4. Family Business Continuity:

With a parent company founded in 1993, Devtraco Plus has a 32-year track record of delivering projects .

5. Hotel Partnerships:

The partnership with Aleph Hospitality provides professional management for hotel assets, enhancing investment appeal .

6. Sustainability Focus:

Arlo Cantonments incorporates cross ventilation and natural lighting, making it “very eco-friendly” .

Challenges and Risks

No analysis of Devtraco Plus is complete without acknowledging the headwinds it faces.

Risk 1: Economic Downturn

The luxury real estate market is sensitive to economic conditions. A downturn could reduce demand for GH¢989,000 apartments and $5,000 reservation fees .

Mitigation: The company targets diverse buyers, including diaspora Ghanaians and international investors.

Risk 2: Currency Volatility

Projects priced in dollars and cedis are vulnerable to currency fluctuations. A depreciation of the cedi could reduce the purchasing power of local buyers.

Mitigation: The company‘s pricing strategy reflects market conditions.

Risk 3: Competition

The luxury market is becoming more competitive, with local and international developers entering the segment.

Mitigation: Devtraco Plus‘s track record, prime locations, and technology integration provide a competitive advantage.

Risk 4: Construction Costs

Rising construction costs, driven by inflation and import costs, could affect project margins.

Mitigation: The company‘s experience and long-term supplier relationships help manage costs.

Risk 5: Land Disputes

Real estate development in Ghana is often affected by land disputes. The company‘s parent has a 32-year track record of navigating these complexities.

Mitigation: The company‘s long-standing relationships with landowners and regulatory authorities reduce this risk.

Future Outlook

As of August 2026, Devtraco Plus is executing a strategy of luxury leadership, technology integration, and hotel partnerships.

The Immediate Agenda (2026-2027)

1. Complete Arlo Cantonments: Progress from pre-sales to completion (estimated Q4 2027) .

2. Open The Address Hotel: Complete the 121-room hotel tower at The Address, opening in 2026 .

3. Continue Aleph Hospitality Partnership: Leverage the partnership for management of hotel assets .

4. Explore New Projects: Identify new prime locations for future luxury developments.

5. Maintain Design and Technology Edge: Continue to incorporate sustainability, smart technology, and community design.

The Bull Case (Optimistic)

• Arlo Cantonments sells out: The GH¢989,000 starting price appeals to diaspora Ghanaians and international investors. The project is completed on schedule.

• The Address Hotel thrives: With Accra‘s hotel occupancy rates expected to reach 70-80% during peak seasons , the hotel generates strong returns.

• Technology Integration Differentiates: The mobile app and smart keycard access set a new standard for Ghana‘s luxury real estate market.

• Parent Group Expands: The Devtraco Group leverages its 32-year track record to secure new prime locations.

• New Projects Launched: Devtraco Plus announces new developments in emerging luxury locations.

The Bear Case (Pessimistic)

• Economic Slowdown: Reduced demand for luxury properties. Arlo Cantonments struggles to sell.

• Competition Intensifies: New developers enter the luxury market, eroding Devtraco Plus‘s share.

• Currency Volatility: A sharp depreciation of the cedi reduces the purchasing power of local buyers.

• Construction Delays: Cost overruns or delays affect project timelines.

• Land Disputes: A new land dispute affects a major project.

The Verdict

Devtraco Plus is Ghana‘s premier luxury real estate developer, with a track record of delivering iconic projects in prime Accra locations. Founded in 2011 as the luxury arm of the Devtraco Group, the company has built a portfolio that includes The Address, Arlo Cantonments, The Pelican Hotel, and other signature developments .

The company‘s approach is built on a clear philosophy: prime locations, cutting-edge design, and superior facility management . Its latest project, Arlo Cantonments, integrates technology, sustainability, and community design, setting a new standard for Ghana‘s luxury real estate market . Its partnership with Aleph Hospitality for hotel management provides a professional asset management layer .

For the Ghanaian homebuyer seeking a luxury home in a prime location, Devtraco Plus offers a track record of quality and design. For the investor, the company‘s projects offer the potential for capital appreciation and rental income . For the Ghanaian economy, Devtraco Plus is a significant employer and contributor to the built environment.

Devtraco Plus is not trying to be the largest real estate developer in Ghana—that title belongs to competitors. It is trying to be the best, the most innovative, and the most trusted in the luxury segment. With a 14-year track record, a parent company with 32 years of experience, and a pipeline of iconic projects, it is well on its way.

FAQ SECTION

1. Is Devtraco Plus a Ghanaian-owned company?
Yes. Devtraco Plus is a Ghanaian-owned subsidiary of the Devtraco Group, a pioneering real estate company founded in Ghana in 1993 .

2. Who is the CEO of Devtraco Plus?
The Chief Executive Officer is Francis Okine Okoh. He has been the public face of the company‘s major project launches, including Arlo Cantonments .

3. When was Devtraco Plus founded?
Devtraco Plus was founded in 2011 as the luxury arm of the Devtraco Group .

4. What is Devtraco Plus‘s revenue?
Devtraco Plus has an estimated annual revenue of $10 million to $50 million.

5. What is The Address?
The Address is a mixed-use development in Roman Ridge, Accra, comprising three towers: a 13-floor vacation apartment tower, a 17-floor residential apartment tower, and an 18-floor hotel tower with 121 rooms managed by Aleph Hospitality .

6. What is Arlo Cantonments?
Arlo Cantonments is an 18-floor serviced apartment development in Cantonments, Accra. It features studio, 1- and 2-bedroom apartments, and penthouses, with a starting price of GH¢989,000. It includes a rooftop infinity pool, padel court, Zen garden, and a dedicated mobile app for owners .

7. Who manages the hotel at The Address?
The hotel at The Address is managed by Aleph Hospitality, the largest independent hospitality management company in the Middle East and Africa .

8. What are Devtraco Plus‘s key locations?
Devtraco Plus focuses on prime Accra locations, including Labone, Cantonments, Airport, Dzorwulu, and Roman Ridge .

9. What awards has Devtraco Plus won?
The company‘s project, Acasia in Cantonments, won the Africa & Arabia Property Awards for Best Architecture multiple residence in Ghana for 2015-2016 .

10. Does Devtraco Plus manage its own properties?
Yes. Devtraco Plus uses its property and facilities management team, Talis Property Services, to manage its properties .

11. How can I contact Devtraco Plus?
Devtraco Plus is headquartered at No. 8B Sir Arku Korsah Road, Accra, Ghana. The company has a website at devtracoplus.com.

12. Who is the parent company of Devtraco Plus?
The parent company is the Devtraco Group, a pioneering real estate company founded in Ghana in 1993 .

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