Accra Street Journal Launches Accra Street Directory to Create a Searchable Digital Business Index for Accra
Accra, Ghana — September 16, 2026 — Accra Street Journal has launched the Accra Street…
Accra Business Strategy
Why Ghanaian SMEs Should Invest in Business Insurance
Small and medium-sized enterprises are the backbone of Ghana’s economy. They create jobs, support families,…
The Shrinking Shopfloor: Why Retail Spaces Are Getting Smaller in Accra and What It Means for Business
EXECUTIVE INTRODUCTION The visual evidence is unmistakable to anyone who walks the commercial streets of…
The Silent Drain: How Accra’s SMEs Navigate the Maze of Banking Charges and Keep Their Money
EXECUTIVE INTRODUCTION The relationship between the small business owner in Accra and their commercial bank…
The Experience Advantage: Why the Way You Make Customers Feel Is Now the Decisive Growth Driver in Accra
EXECUTIVE INTRODUCTION For a long time, the dominant business logic in Accra, as in many…
The Currency of Confidence: Why Consumer Trust Has Become the Most Valuable Asset in Accra’s Marketplace
EXECUTIVE INTRODUCTION There is a quiet, invisible force that determines, more than any other single…
The Art of the Hard Season: How Accra’s Most Resilient Businesses Survive and Adapt to Economic Shocks
EXECUTIVE INTRODUCTION The Ghanaian business environment does not offer its participants a smooth, predictable ride….
The Unpaid Sales Force: Why Word-of-Mouth Marketing Remains the Most Powerful Business Tool in Accra
EXECUTIVE INTRODUCTION In the gleaming boardrooms of multinational marketing agencies and the strategy sessions of…
The Art of the Offer: How Accra’s SMEs Deploy Promotions to Win Customers Without Destroying Their Margins
EXECUTIVE INTRODUCTION The promotion, in the hands of the desperate or the strategically naive, is…
The Art of Survival: How Accra’s Entrepreneurs Strategically Navigate a Brutal Competitive Landscape
EXECUTIVE INTRODUCTION The Accra marketplace, as we have documented extensively across these pages, is not…