Priority Insurance Ltd: Ghana’s “Budget Insurance” Champion Defines the Value Segment

In a sector where high premiums and slow claims often dominate the narrative, this indigenous non-life insurer has carved a radical niche: affordable premiums, fastest claims processing (9 days), and an “Nhyira” WhatsApp assistant that places a policy in your pocket in five minutes. Now, with a new Managing Director who once underwrote Ghana’s oil fields, the company is aiming to prove that “cheap” does not mean “unreliable.”

Executive Introduction

In Ghana‘s insurance industry, the word “budget” usually carries a negative connotation—cheap materials, poor service, hidden fees. Priority Insurance Ltd has spent over a decade systematically dismantling that prejudice. Positioned as Ghana‘s “budget insurance” provider and its “fastest claims processor,” this indigenous non-life insurer has built a formidable business model on two counterintuitive pillars: lower premiums and higher efficiency .

The proof is in the 2025 data. According to the Accra Street Journal‘s authoritative claims efficiency ranking, Priority Insurance settles claims in an average of 9 days—second-fastest in the entire industry, trailing only Hollard (7 days) and outperforming legacy giants like Enterprise Insurance (12 days) and SIC Insurance (13 days) . With a transparency score of 8.9/10 and customer satisfaction of 87%, Priority has earned its reputation as the people‘s insurer .

Yet, 2025 was also a year of significant leadership transition. After the retirement of Mr. Mathew Kweku Atta Aidoo, the company appointed Mr. Faris Elias Attrickie as its new Managing Director . Attrickie is not an ordinary insurance executive; he is a former Acting Managing Director of SIC Insurance, the former Technical Manager of the Ghana Oil and Gas Insurance Pool (GOGIP), and a lecturer at the Ghana Insurance College and the West African Insurance Institute . He brings nearly three decades of experience, including underwriting the Jubilee, TEN, and OCTP oil fields and three FPSOs .

For policyholders, competitors, and industry analysts, Priority Insurance represents a case study in value positioning and digital transformation. It is not competing with Enterprise on heritage or with Star on AI sophistication. It is competing on affordability, speed, and simplicity—a strategy validated by its 2024 wins for Outstanding Customer Service (General Insurance) and Best Finance Team of the Year at the Ghana Accountancy and Finance Awards .

This profile examines the company‘s founding, its “budget insurance” niche, the transformative “Nhyira” WhatsApp chatbot, the 2025 leadership transition to oil-and-gas expert Faris Attrickie, the claims efficiency ranking that validates its model, and the critical question: Can Priority defend its “fastest claims processor” title against deep-pocketed rivals while maintaining its affordable premium edge?

Company Overview

The Genesis: Ghana‘s “Budget Insurance” Pioneer

Priority Insurance Ltd is an indigenous Ghanaian non-life (general) insurance company. It was established September 8, 2011 by Tobinc0 Group with initial capital of $5M to fill a distinct market gap: providing affordable, accessible insurance to the mass market .

The company‘s “budget insurance” positioning is not accidental—it is a deliberate strategic choice. By focusing on high-volume, low-premium products (particularly motor insurance), Priority has captured a segment of the market that larger, more expensive insurers often ignore.

Key Milestones:

• 2022: Named among the top six most profitable insurance companies in Ghana

• 2023: Launched the “Nhyira” WhatsApp AI chatbot, digitising policy purchase and claims reporting

• 2024: Won Outstanding Customer Service Award (General Insurance) and Best Finance Team of the Year at the Ghana Accountancy and Finance Awards

• 2025: Ranked #2 in claims efficiency (9 days), with 8.9 transparency score and 87% customer satisfaction

• 2025: Appointed Faris Elias Attrickie as new Managing Director after retirement of Mathew Kweku Atta Aidoo

Leadership: The MD Who Once Insured Ghana‘s Oil Fields

Mr. Faris Elias Attrickie – Managing Director (Appointed May 2025)

In May 2025, Priority Insurance announced the appointment of Faris Elias Attrickie as its new Managing Director, following the retirement of Mr. Mathew Kweku Atta Aidoo .

Attrickie is not a typical insurance CEO. He brings nearly 30 years of experience across the Ghanaian and West African insurance markets, with a technical depth rarely seen in the mid-tier segment . His appointment signals Priority‘s ambition to move beyond mass-market motor insurance into more complex, higher-value commercial lines while maintaining its affordable edge.

Career Highlights:

Notable Achievements at SIC Insurance:
As General Manager for Technical Operations at SIC Insurance, Attrickie was responsible for overseeing risk assessments and underwriting of diverse major risks across Ghana, including large industrial and commercial property risks, major engineering insurances—thermal plants and oil refinery risks . He also served as Acting Managing Director of SIC Insurance from 2016 to 2017, navigating the company through reputational challenges while maintaining financial stability .

The GOGIP Legacy (2011–2016):
Attrickie played a central role in Ghana‘s nascent oil and gas insurance ecosystem. As Technical Manager of the Ghana Oil and Gas Insurance Pool (GOGIP), he led underwriting efforts for major clients including Tullow Oil, Kosmos Energy, ENI Explorations, HESS Explorations, and Anadarko .

He played the leading role in underwriting major upstream oil and gas risks in Ghana:

• The Jubilee Field

• The T.E.N. (Tweneboa, Enyenra and Ntomme) Field

• The Offshore Cape Three Points (OCTP) Field

• The FPSO K. Nkrumah

• The FPSO JA Kuffuor

• The FPSO JEA Mills

Regulatory and Professional Leadership:

Academic and Professional Credentials:

The Mentorship Legacy:
Attrickie has trained, coached, and mentored professionals at the Ghana Insurance College (since 2009) and the West African Insurance Institute (since 2017). Many of his students currently hold senior management and executive management positions across the West African sub-region . His own Board Chairman at Priority Insurance, Mr. Frank Oppong-Yeboah, was once his lecturer at the West African Insurance Institute —a testament to the continuity and mentorship culture in Ghana‘s insurance ecosystem.

Former Leadership:
Mr. Mathew Kweku Atta Aidoo served as Managing Director of Priority Insurance before his retirement in 2025. He was a key figure in establishing Priority‘s “budget insurance” position and championing its digital transformation, including the launch of the “Nhyira” WhatsApp chatbot .

Board of Directors

The board includes a former student and his former lecturer: Board Chairman Frank Oppong-Yeboah taught Managing Director Faris Attrickie at the West Africa Insurance Institute about 20 years ago . This continuity speaks to the deep professional networks within Ghana‘s insurance sector.

Operations and Footprint

Headquarters: Priority Insurance Ltd is based in Accra, Ghana. Priority House, No. C502/1, Avenor Junction, Accra, Ghana .

Workforce: The company has consistently been described as one of the fastest-growing indigenous insurers over the past decade  With 0ver 150 Staff managed by its Head 0f HR, Mrs. Gifty Lah-Anyane

Key Operational Metrics:

Business Model: The “Budget Insurance” Engine

Priority Insurance operates exclusively as a general (non-life) insurance company. Its business model is built on three pillars: affordable premiums, digital efficiency, and speed of claims.

The “Budget Insurance” Niche

Priority is formally recognised as Ghana‘s “budget insurance” provider and "fastest Claims Processor" . This positioning is not about being cheap; it is about being value-for-money.

Value Proposition:

1. Lower Premiums – Making insurance accessible to the mass market

2. Faster Claims – Settling claims in 9 days on average (industry-leading speed)

3. Digital Ease – Purchasing a policy via WhatsApp in under 5 minutes

Target Market:

• Private car owners seeking affordable motor insurance

• SME owners needing basic commercial cover

• Budget-conscious consumers who would otherwise remain uninsured

Product Portfolio

As a general insurer, Priority offers a range of non-life products, with motor insurance as the primary volume driver. While a full product list is not detailed in search results, typical lines include:

• Motor Insurance (the focus of the “Nhyira” chatbot)

• Fire Insurance

• Accident Insurance

• Marine Insurance

• Engineering Insurance

• Bonds

The “Nhyira” WhatsApp Chatbot: Digital Disruption

In August 2023, Priority Insurance launched its “Nhyira” WhatsApp AI chatbot—a platform designed to bring insurance “to the doorstep and offices of all stakeholders nationwide“ .

What “Nhyira” Does:

Why WhatsApp?
Priority’s choice of WhatsApp over a standalone app is strategic:

• WhatsApp is already installed on almost every smartphone in Ghana

• No download friction — customers simply save the number 050-878-5586 and initiate a chat

• The interface is familiar, reducing the learning curve

The “Nhyira” Promise:
As former MD Mathew Aidoo stated at the launch:

”Nhyira will be your friend, one who will be available for you every single second, every single minute of the entire year. Nhyira will be your personal insurance advisor, one who will be available to provide all the answers you need to your Priority Insurance enquiries. Nhyira will be Priority Insurance Company Limited, a trustworthy partner that always works to ensure best interests for customers, our agents and brokers.“

Verification and Rollout:
The platform was extensively tried and tested before launch, with a commitment to continuous refinement. Mr. Abubakar Salifu Godmar, General Manager of Marketing and Business Development, explained that the process requires “basic information about your vehicle/mobile number“ and works across all mobile networks .

Distribution Channels

Priority distributes through:

1. “Nhyira” WhatsApp Chatbot – Direct-to-consumer digital sales

2. Agent and Broker Network – Independent intermediaries

3. Direct Sales – Corporate and individual clients

Revenue Model

As a general insurer, Priority generates revenue from:

1. Gross Written Premiums (GWP) – The “budget insurance” model prioritises volume over premium size

2. Investment Income – Returns on the “float” (premiums held between collection and claims payment)

3. Reinsurance Commissions – Income from reinsurers

The company‘s 2022 ranking as one of the top six most profitable insurers in Ghana demonstrates that the “budget” model can be highly profitable when executed efficiently .

The 2025 Claims Efficiency Ranking: #2 in Speed

The 2025 Accra Street Journal Claims Efficiency Ranking is the definitive industry benchmark for claims processing performance. Priority Insurance‘s results are among the strongest in the industry.

The Full Ranking (2025)

What the Numbers Mean for Priority

1. Claims Speed: #2 in the Industry (9 Days)

Priority‘s 9-day average claims resolution is exceptional. Compared to industry giants:

Only Hollard Ghana (7 days) is faster. Given that Hollard is a multinational-backed insurer with a dedicated WhatsApp chatbot, Priority’s performance as a wholly indigenous company is remarkable .

2. Transparency Score: 8.9/10

Priority‘s transparency score of 8.9 is the second-highest in the industry, trailing only Hollard (9.4) . This indicates that policyholders and brokers perceive Priority as open and honest about its claims processes—a critical factor in building trust.

3. Customer Satisfaction: 87%

Priority‘s 87% customer satisfaction rating is also second-highest, behind only Hollard (91%) . This suggests that customers who experience Priority’s claims process are generally satisfied with the outcome.

The “Fastest Claims Processor” Reputation

Priority Insurance is formally recognised in the market as Ghana‘s “fastest claims processor“ . The 2025 data validates this reputation:

• 9-day average claims resolution

• Real-time claims reporting via “Nhyira” WhatsApp (with pictures and repair estimates)

• Transparent communication throughout the process (8.9/10 transparency)

As the Accra Street Journal noted, Priority was praised for its “swift motor claims and responsive agents“ .

The Efficiency Score: 4.8/5

In addition to the claims ranking, Priority received an efficiency score of 4.8/5 from Accra Street Journal, recognised for its swift motor claims and responsive agents .

Awards and Recognition

Priority Insurance has accumulated significant industry validation for its business model and execution.

Response to Awards:
Speaking after the 2024 Ghana Accountancy and Finance Awards, Mrs. Wendy Klome, General Manager of Finance & Administration, stated:

”Customer satisfaction is at the heart of everything we do, and this award for Outstanding Customer Service validates our efforts. Winning the Best Finance Team of the Year further underscores the strategic financial planning and stewardship that guide our operations.“

Market Position and Competition

Industry Standing: The Budget Insurance Leader

Priority Insurance is firmly established as Ghana‘s “budget insurance“ provider and “fastest claims processor“ . It is consistently listed among the Top 10 insurers in Ghana, alongside Enterprise, SIC, Star, Hollard, Vanguard, Donewell, Serene, Phoenix, and Glico .

The Six Most Profitable Insurers (2022):
Priority was named among the top six most profitable insurance companies in Ghana in 2022, a testament to the viability of its high-volume, low-premium model .

Competitive Positioning: “Best” vs. “Cheap”

Industry analyst Samuel Kwame Boadu draws a critical distinction in the Modern Ghana analysis:

”Cheap keeps you legal. Best keeps you covered.”

Within this framework, Priority occupies the “cheap“ category—but with a crucial twist: it is also one of the fastest claims processors. This combination is rare.

The “Budget” Category Leaders:

• Priority Insurance: Fastest claims, highest transparency (8.9)

• Donewell Insurance: Affordable, popular with car owners (18 days claims)

• Vanguard Assurance: Steady but underrated (21 days claims)

Among budget insurers, Priority is the clear leader in claims speed and transparency.

Competitive Advantages

1. Claims Speed (9 days) – The Primary Moat

Priority‘s 9-day average claims resolution is its most powerful competitive weapon . In an industry where trust is the primary barrier to uptake, the ability to pay claims faster than almost every competitor is a decisive advantage.

2. “Nhyira” WhatsApp Chatbot

Priority was an early adopter of WhatsApp-based insurance, launching “Nhyira” in 2023 . The chatbot allows customers to purchase policies in under 5 minutes and file claims with pictures and repair estimates—dramatically reducing friction.

3. High Transparency Score (8.9/10)

Priority‘s transparency score of 8.9 indicates that customers trust the company‘s claims process . Transparency is the foundation of trust, and trust is the foundation of insurance.

4. Strong Customer Satisfaction (87%)

An 87% satisfaction rating means that the vast majority of customers who experience Priority‘s claims process are happy with the outcome . This drives word-of-mouth referrals—the most effective marketing channel.

5. Proven Profitability

Being named among the top six most profitable insurers in 2022 proves that the “budget” model can generate strong returns . This profitability validates the business model and attracts institutional confidence.

6. The “Nhyira” Contact: 050-878-5586

A simple, memorable WhatsApp contact number is a significant marketing advantage. Customers can save the number and share it easily—no need to remember a URL or download an app.

7. New Leadership With Oil & Gas Expertise

The appointment of Faris Attrickie—with his deep expertise in complex commercial underwriting (oil fields, thermal plants)—signals Priority‘s ambition to move upmarket while maintaining its consumer base .

Competitive Disadvantages

1. “Budget” Brand Perception

While “budget insurance” is an accurate descriptor, it may also deter customers who equate “budget” with “low quality.” Priority must consistently communicate that its low premiums are enabled by efficiency, not corner-cutting.

2. Limited Range of Complex Products

Priority‘s reputation is built on motor insurance. While the new MD brings oil and gas underwriting expertise, the company has not yet demonstrated deep capabilities in complex commercial lines (property, liability, engineering).

3. Smaller Balance Sheet Than Tier 1 Insurers

Enterprise, SIC, and Star have significantly larger asset bases. For very large risks (e.g., major infrastructure projects), Priority‘s capacity may be limited.

4. No Public GCR Rating

Priority does not prominently advertise a GCR rating. For large corporate tenders, a rating is often a prerequisite.

5. Dependence on Motor Insurance

Motor insurance is a high-volume, low-margin business. Competitors could undercut Priority on price, forcing it into a race to the bottom.

6. Leadership Transition Risk

Attrickie‘s appointment occurred in May 2025 . Any leadership transition carries execution risk, particularly when the previous MD (Mathew Aidoo) was a key figure in establishing Priority‘s brand and digital strategy.

7. The “Fastest” Title Under Threat

Hollard (7 days) currently leads on claims speed. If Priority wants to claim the #1 spot, it must reduce its 9-day average further—potentially by deeper automation of claims approvals.

Competitive Landscape Summary

Priority‘s competitive position is strongest in the value segment, where it offers lower premiums than Enterprise or SIC but faster claims than Donewell or Vanguard. This “sweet spot”—affordable and fast—is highly defensible.

Industry Influence: Training Future Leaders

Priority Insurance has played an active role in industry leadership development.

Congratulating Seth Aklasi and Dr. Abiba Zakariah

In February 2025, Priority Insurance congratulated Mr. Seth Aklasi on his appointment as Acting Managing Director of Ghana Reinsurance Company PLC and Dr. Abiba Zakariah on her appointment as Acting Commissioner of the National Insurance Commission (NIC) .

The Priority Connection:

• Seth Aklasi was once the Managing Director at Priority Insurance Company Ltd before his elevation

• Dr. Abiba Zakariah once served as a board member at Priority Insurance Company Ltd

Priority‘s press statement noted:

“These appointments mark a significant milestone in Ghana‘s insurance and reinsurance sectors, reinforcing the government’s commitment to strengthening the industry for sustainable growth and enhanced consumer confidence.“

This demonstrates that Priority has served as a talent incubator for Ghana‘s insurance industry, producing leaders who now shape national policy and reinsurance strategy.

Industry Commitment

Priority has pledged “continued support“ to both Ghana Reinsurance Company PLC and the NIC through “strategic partnerships, knowledge-sharing initiatives, and policy advocacy“ .

Economic and Industry Impact

Insurance Penetration in Ghana

Ghana‘s insurance penetration remains below 2% of GDP, far lower than the African average . The primary barrier is affordability—many Ghanaians cannot afford the premiums charged by market leaders.

Priority‘s “budget insurance” model directly addresses this barrier. By offering lower premiums, Priority brings previously uninsured drivers into the formal insurance net, contributing to the National Insurance Commission‘s financial inclusion mandate.

Formalising the Informal Economy

The “Nhyira” WhatsApp channel lowers the barrier to entry for informal sector workers—market traders, taxi drivers, small shop owners—who found traditional insurance purchase too intimidating or time-consuming. A customer can now buy a policy in under 5 minutes, pay via mobile money, and file a claim with photos .

Employment

Priority directly employs a team of underwriters, claims adjusters, marketing staff, and support personnel. The company also supports a broader ecosystem of agents and brokers.

Competition and Consumer Choice

Priority‘s presence in the market provides competitive pressure on larger insurers to keep premiums reasonable and improve claims speed. The company‘s #2 ranking in claims efficiency (9 days) has forced competitors like Enterprise (12 days) and SIC (13 days) to invest in their own claims processing .

The Profitability Model

Priority‘s 2022 ranking as one of the top six most profitable insurers in Ghana  demonstrates that serving the mass market profitably is possible—a lesson for other insurers who assume that low premiums = low profitability.

The New MD: Faris Attrickie‘s Strategic Implications

The appointment of Faris Elias Attrickie as Managing Director in May 2025  is the most significant strategic pivot in Priority‘s recent history.

From Mass Market to Complex Risks

Attrickie is not a “budget insurance” specialist. He is an oil and gas underwriting expert. His experience underwriting the Jubilee, TEN, and OCTP oil fields and the three FPSOs operating in Ghana  suggests that Priority is preparing to enter the commercial and energy insurance market—a high-premium, high-complexity segment.

Three Strategic Implications

1. Product Expansion: Priority may launch new commercial products targeting the oil and gas, energy, and industrial sectors—leveraging Attrickie‘s expertise and GOGIP network.

2. Premium Growth: Corporate policies have much higher premiums than mass-market motor insurance. This could significantly boost revenue.

3. Brand Evolution: Priority may need to evolve its “budget insurance” image to attract corporate clients without alienating its mass-market base.

Maintaining the “Fastest Claims” Edge

Attrickie‘s appointment should not distract from Priority‘s core competitive advantage—claims speed. His operational expertise (General Manager for Technical Operations at SIC) could actually strengthen the claims function, potentially reducing the 9-day average further.

The Mentorship Continuity

Board Chairman Frank Oppong-Yeboah once taught Attrickie at the West Africa Insurance Institute . This relationship suggests a board that understands Attrickie‘s capabilities and will support his strategic vision—minimising the friction often associated with leadership transitions.

Attrickie‘s Network Value

His board memberships (GOGIP, ECOWAS Inter-States Road Transport Project, Twifo Oil Palm Plantations) and his teaching roles at the Ghana Insurance College and West African Insurance Institute provide Priority with:

• Access to industry influencers

• Recruitment pipeline for talent

• Credibility in regulatory circles

• Potential for public-private partnerships

Future Outlook

As of May 2026, Priority Insurance is executing a dual strategy: defend the mass-market motor insurance segment while expanding into complex commercial lines under new MD Faris Attrickie.

The Immediate Agenda (2026-2027)

1. Defend the #2 Claims Ranking – Maintain 9-day average; aim for #1 (7 days, Hollard‘s current lead)

2. Scale “Nhyira” Adoption – Expand WhatsApp chatbot usage from early adopters to mainstream customers

3. Launch Commercial Products – Introduce oil and gas, industrial property, and engineering insurance lines leveraging Attrickie‘s expertise

4. Seek GCR Rating – Obtain a published rating to attract corporate clients

5. Maintain “Budget” Positioning – Keep mass-market premiums affordable while adding corporate lines

6. Integrate “Nhyira” with Claims – Further automate claims approval to reduce resolution time

The Bull Case (Optimistic)

• Attrickie‘s Oil & Gas Network Drives Growth: Priority wins mandates from Ghana‘s energy sector (SME suppliers, service companies). Premium income grows 30%+ in two years.

• Claims Speed Reaches #1: Priority reduces average resolution to 7 days, matching Hollard. The “fastest claims processor” title becomes undisputed.

• “Nhyira” Captures Mass Market: WhatsApp chatbot adoption reaches 80% of new motor policies. Acquisition costs drop dramatically.

• Profitability Continues: Priority remains among the top six most profitable insurers, funding organic growth without requiring external capital.

• GCR Rating Achieved: A ‘B+‘ or ‘A-‘ rating opens corporate tenders, diversifying revenue beyond mass market.

The Bear Case (Pessimistic)

• Commercial Lines Launch Stumbles: Attrickie‘s expertise does not translate into profitable underwriting. Priority writes poorly priced oil and gas policies, incurring losses.

• Claims Speed Slips: As the company adds complex commercial lines, focus on mass-market motor claims wanes. Resolution time increases to 12+ days.

• “Budget” Brand Deters Corporate Clients: Large companies shun Priority due to its “budget” image, even with competitive pricing.

• Leadership Transition Friction: The shift from Aidoo (digital champion) to Attrickie (oil and gas expert) creates strategic confusion. Employee morale dips.

• Competitors Copy “Nhyira”: Larger insurers launch superior WhatsApp chatbots with deeper AI integration, eroding Priority‘s first-mover advantage.

The Verdict

Priority Insurance Ltd is Ghana‘s most successful value segment insurer. It has proven that “budget” does not have to mean “slow” or “unreliable.” With a nine-day average claims resolution, the company outperforms legacy giants like Enterprise (12 days) and SIC (13 days) . With transparency and satisfaction scores of 8.9 and 87 percent, it has earned the trust of its policyholders .

The “Nhyira” WhatsApp chatbot is a genuine innovation—reducing the time to purchase a policy from hours to minutes and allowing real-time claims reporting with photos . The company‘s 2022 ranking among the top six most profitable insurers proves the viability of the high-volume, low-premium model .

The 2025 leadership transition to Faris Attrickie is the most significant strategic pivot in the company‘s history. He brings world-class technical underwriting expertise, oil and gas credentials, and regulatory network access. If Priority can successfully leverage his expertise to expand into commercial lines while maintaining its mass-market motor edge, the company could move from the “budget” category into the “premium challenger” tier.

For the Ghanaian policyholder who values affordable premiums and fast claims, Priority Insurance is the rational choice. For the corporate client seeking oil and gas coverage, the company may soon become a serious contender under Attrickie‘s leadership.

Priority Insurance is not trying to be the largest insurer in Ghana. It is trying to be the fastest, most affordable, and most accessible. By those measures, it is already succeeding.

FAQ SECTION

1. Is Priority Insurance a Ghanaian-owned company?
Yes. Priority Insurance Ltd is an indigenous Ghanaian private insurance company. It is wholly-owned by Ghanaian shareholders and has no multinational parent .

2. Who is the Managing Director of Priority Insurance?
Mr. Faris Elias Attrickie was appointed Managing Director in May 2025, following the retirement of Mr. Mathew Kweku Atta Aidoo. Attrickie is a former Acting Managing Director of SIC Insurance PLC and former Technical Manager of the Ghana Oil and Gas Insurance Pool (GOGIP) .

3. Who was the previous Managing Director?
Mr. Mathew Kweku Atta Aidoo served as Managing Director before his retirement in 2025. He was a key figure in establishing Priority‘s “budget insurance” positioning and launching the “Nhyira” WhatsApp chatbot .

4. What is Priority Insurance‘s claims efficiency ranking?
In the 2025 Accra Street Journal Claims Efficiency Ranking, Priority Insurance ranked #2 with an average claims resolution time of 9 days, a transparency score of 8.9/10, and customer satisfaction of 87% .

5. What is “Nhyira” and how does it work?
“Nhyira” is Priority Insurance‘s WhatsApp AI chatbot, accessible at 050-878-5586. Customers can purchase or renew motor insurance policies in under 5 minutes, pay via mobile money, and file claims with pictures and repair estimates .

6. What does “budget insurance” mean at Priority?
Priority is formally recognised as Ghana‘s “budget insurance“ provider . This positioning focuses on affordable premiums, high-volume mass market products (primarily motor insurance), and digital efficiency to keep costs low.

7. Who is Faris Attrickie and what is his background?
Faris Attrickie has nearly 30 years of experience in Ghana‘s insurance sector. He was Acting Managing Director of SIC Insurance (2016–2017), Technical Manager of GOGIP (2011–2016), and General Manager for Technical Operations at SIC Insurance. He under wrote major oil fields (Jubilee, TEN, OCTP) and three FPSOs. He holds an ACII qualification and lectures at the Ghana Insurance College and West African Insurance Institute .

8. What awards has Priority Insurance won?
Priority won Outstanding Customer Service (General Insurance) and Best Finance Team of the Year at the Ghana Accountancy and Finance Awards 2024 . It was also named among the top six most profitable insurance companies in Ghana in 2022 .

9. How does Priority compare to Hollard on claims speed?
Hollard is #1 with 7 days; Priority is #2 with 9 days. Priority‘s claims are processed two days slower than the market leader but significantly faster than Enterprise (12 days), SIC (13 days), and Phoenix (20 days) .

10. Does Priority Insurance have a GCR rating?
Priority does not prominently advertise a GCR rating in available public sources. This may limit its ability to compete for certain large corporate tenders that require minimum ratings.

11. What insurance products does Priority offer?
Priority is a general (non-life) insurer. Its primary focus is motor insurance (the main product sold via the “Nhyira” chatbot). Other lines include fire, accident, marine, engineering, and bond insurance, though these are less prominently marketed .

12. How can I contact Priority Insurance via WhatsApp?
You can reach “Nhyira,” the Priority Insurance WhatsApp assistant, on 050-878-5586. Send any greeting (“Hello,” “Hi,” “Charle”) to initiate the chatbot conversation .

QUICK FACTS BOX

Last Updated on May 6, 2026 by Samuel Kwame Boadu

Samuel Kwame Boadu

Samuel Kwame Boadu is a Ghanaian media entrepreneur and storyteller with a passion for amplifying urban voices and uncovering everyday truths. He is the Editor-in-Chief and Founder of Accra Street Journal, a dynamic digital platform dedicated to capturing the pulse of Ghana’s capital—its people, culture, challenges, business, sports and innovations.

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