In a bid to enhance prestige and restore decorum to one of Ghana’s most anticipated entertainment nights, organizers of the Telecel Ghana Music Awards (TGMA) 2025 have announced a strict invitation-only policy for red carpet access. The move aims to curb overcrowding, enforce dress codes, and ensure a curated experience that aligns with international award show standards. While some industry players applaud the decision as a step toward professionalization, others raise concerns about inclusivity and representation—underscoring the balance organizers must strike between exclusivity and accessibility
Only invited guests will be allowed on the red carpet at this year’s Telecel Ghana Music Awards (TGMA), organizers have announced.
The event’s producers, Charterhouse, say the new policy is aimed at improving the overall experience and addressing long-standing concerns about the red carpet segment.
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In a statement, the organisers explained that the 2025 edition will feature two red carpet sessions: one for general media interviews and photo opportunities, and a second, more exclusive session meant for television coverage and fashion interviews.
Access to the televised red carpet will be strictly by invitation. This move, according to Charterhouse, is to ensure only recognised personalities and industry stakeholders appear on screen.
For years, some viewers and critics have raised concerns over the appearance of lesser-known personalities and what they described as “random” individuals taking part in the red carpet, which often led to extended airtime and mixed fashion reviews. Others have also criticised the quality of outfits on display.
With the new approach, organisers hope to bring structure and raise the standard of the red carpet experience.
The 26th edition of the Telecel Ghana Music Awards will be held on Saturday, 10 May 2025, at the Grand Arena of the Accra International Conference Centre.
The awards, first held in 2000, celebrate excellence in Ghana’s music industry. Over the years, the TGMAs have grown to become one of the biggest nights on Ghana’s entertainment calendar, honouring musicians, producers, and other key players in the music scene.
This year’s ceremony is produced by Charterhouse, with support from Telecel, SamBoad, Guinness, British Council, Close-Up, KPMG, and TV3.
Last Updated on May 6, 2025 by Samuel Kwame Boadu
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Samuel Kwame Boadu is a Ghanaian media entrepreneur and storyteller with a passion for amplifying urban voices and uncovering everyday truths. He is the Editor-in-Chief and Founder of Accra Street Journal, a dynamic digital platform dedicated to capturing the pulse of Ghana’s capital—its people, culture, challenges, business, sports and innovations.
