If 2025 is the year of your long-awaited adventure, two African destinations—Zimbabwe and Morocco—are topping global travel charts. According to the latest Travel Check-in Report by booking giant Kayak, the two nations have been ranked among the world’s best countries to visit in 2025, highlighting a resurgence of interest in culturally rich and visually stunning destinations.
The ranking, which blends adventure, wellness, affordability, and slow-travel potential, places Zimbabwe at the very top of the global list and Morocco in sixth position—making them the only African countries to break into the global top 10.
Zimbabwe: A Land of Timeless Wonder
Zimbabwe, crowned #1 on Kayak’s list, is drawing travelers with its rare combination of ancient history, iconic natural wonders, and a quietly booming urban scene.
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Victoria Falls, one of the Seven Natural Wonders of the World, continues to mesmerize visitors with its thunderous cascade and rainbow-filled mist.
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Great Zimbabwe, with its towering stone ruins, remains a cultural symbol of Africa’s ancient empires.
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The Eastern Highlands, with misty mountains and rolling tea estates, are increasingly marketed as a wellness escape for slow-travel enthusiasts.
Interest is rising sharply: Kayak data shows flight searches to Bulawayo jumped 80% in 2024, while Harare rose 56%, signaling a renewed appetite for Zimbabwe’s hidden gems.
Morocco: Where History Meets Vibrance
Morocco, ranked 6th globally, offers what Kayak describes as “a seamless blend of desert magic, mountain drama, and urban vibrance.”
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In the Sahara, red dunes stretch endlessly under quiet starlit skies.
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The Atlas Mountains attract hikers and wellness travelers, while valleys bloom with olive and argan groves.
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Cities like Marrakech and Fez provide sensory overload with lantern-lit rooftops, buzzing souks, and traditional artisans keeping centuries-old crafts alive.
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Chefchaouen, the “Blue City,” continues to captivate Instagram-era wanderers, while Essaouira’s Atlantic coast is a haven for surf and seafood lovers.
Morocco welcomed a record 17.4 million tourists in 2024, making it Africa’s most visited country. Meanwhile, Marrakech saw average flight costs fall 5% compared to last summer, boosting its appeal as a best-value long-haul destination.
The Bigger Travel Trend
Kayak’s 2025 ranking reflects a shift in traveler priorities: combining authentic experiences with accessibility and affordability. As global tourism rebounds post-pandemic, destinations like Zimbabwe and Morocco are positioning themselves not just as holiday spots but as year-round lifestyle destinations.
FAQs
Q1: Why was Zimbabwe ranked #1 in 2025?
A: Zimbabwe topped the list due to its mix of cultural landmarks (Great Zimbabwe), iconic nature (Victoria Falls), and growing interest in its cities (Bulawayo and Harare).
Q2: Is Morocco affordable compared to other global destinations?
A: Yes, Morocco is considered one of the best-value long-haul destinations, with flight costs dropping and accommodation remaining competitive.
Q3: What kind of traveler should consider Zimbabwe or Morocco?
A: Zimbabwe is ideal for adventure and heritage travelers, while Morocco is perfect for those seeking a blend of culture, desert escapes, and city vibrance.
Q4: Which African country received the highest number of tourists in 2024?
A: Morocco, with 17.4 million visitors, according to its Ministry of Tourism.
References:
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Kayak Travel Check-in Report 2025
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Zimbabwe Tourism Authority data (2024)
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Morocco Ministry of Tourism (2024 visitor statistics)
Source: Accra Street Journal
Last Updated on March 9, 2026 by Samuel Kwame Boadu
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Samuel Kwame Boadu is a Ghanaian media entrepreneur and storyteller with a passion for amplifying urban voices and uncovering everyday truths. He is the Editor-in-Chief and Founder of Accra Street Journal, a dynamic digital platform dedicated to capturing the pulse of Ghana’s capital—its people, culture, challenges, business, sports and innovations.


