Emefa Akosua Adeti is a renowned Ghanaian television personality, model, brand influencer, and marketing consultant. Her rise to prominence began in 2012 when she was crowned Ghana’s Most Beautiful (GMB), a milestone that marked the start of her impactful journey in media, philanthropy, and business.
Emefa has made her mark as a versatile television host, co-hosting Ghana’s Most Beautiful in 2016 and 2017. Over the years, she has built an impressive portfolio in television, hosting shows on prominent platforms such as Joy Prime TV, Max TV, TV3, and Angel TV.
Her commitment to social causes is evident in her role as an ambassador for Persons with Albinism in Ghana, using her platform to advocate for inclusivity and support for marginalized groups.
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In 2012, shortly after her GMB win, Emefa founded the Emefa Help-Ghana Foundation. This initiative focuses on assisting the underprivileged, including individuals with albinism, reflecting her passion for making a difference in the lives of others.
Her influence extends beyond television into brand partnerships. She has collaborated with several notable Ghanaian brands, including GTP Nustyle, Cindy Rice, Heaven Rice, Keyah Fitness, Afocafe, Hairs Ala Mode, Secure Conceptive, Oh Yes Feminine Wash, TomVita, and Onga-Ongalicious Ghana Cooks. These partnerships underscore her reputation as a trusted and influential brand ambassador.
Emefa’s entrepreneurial journey is a testament to her resilience and determination. She launched her luxury hair extension business, Hairsalamode, from the trunk of her car in East Legon Hills.
Despite facing discouragement and financial constraints, she remained committed to her vision. For four years, she operated her business from her car, enduring challenges such as unreliable suppliers and non-paying clients, many of whom were friends and family who had supported her during the GMB competition.
Undeterred, she rented an unfinished store space when she couldn’t afford a fully completed one. Over two years, she prepared the space, and after an additional year, her salon was fully operational.
This experience not only shaped her business acumen but also inspired her to motivate her employees to stay dedicated and persevere. Today, Hairsalamode stands as a testament to her ability to overcome obstacles and build a thriving business from the ground up.
Her journey as an entrepreneur has not been without challenges. From dealing with unreliable suppliers to navigating financial difficulties, she has faced numerous setbacks.
However, her tenacity and unwavering belief in her goals have seen her through. Despite moments of doubt and repeated failures, she has always returned to her ventures with renewed determination, ultimately emerging victorious.
Emefa Akosua Adeti is more than just a beauty queen turned TV personality. She is a determined entrepreneur, a champion for social change, and a role model for young women.
Her journey showcases the strength of hard work, perseverance, and the desire to make a meaningful difference in the world.
Last Updated on October 7, 2025 by Samuel Kwame Boadu
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Samuel Kwame Boadu is a Ghanaian media entrepreneur and storyteller with a passion for amplifying urban voices and uncovering everyday truths. He is the Editor-in-Chief and Founder of Accra Street Journal, a dynamic digital platform dedicated to capturing the pulse of Ghana’s capital—its people, culture, challenges, business, sports and innovations.
